Human beings are visual people. We like to see things, especially in business. If we’re going to shop somewhere, or hire a service, we want a visual representation of what that will look like before committing. That could be photos of the products, of the location, or of the people themselves. If you own a business, or are thinking about starting a business, it won’t be long before you realize just how important photography is to your clients. Even beyond social media, updated photo and video content can be the cornerstone of your marketing.
However, if you’re a business owner, photography and video marketing is probably the last thing on your mind. You might take photos right when you open, and three months later you realize you haven’t updated a single product image. It’s so easy to get caught up in the everyday life of running a business, you miss taking the imagery that can really tell your clients the story of what you do and why.
It can be hard to decide when you’re too busy to handle something and it’s time to hire someone to do it for you – especially when you’re a small business owner and you feel like you need to do everything yourself. But when it comes to photo and video content, it can’t be put on the back burner, it’s easier to keep up with than it is to catch up with, and if you’re taking it on alone you will get behind. At L’Co, we can offer a solution to keep your social media and web imagery updated all year round. Our imagery content subscriptions will provide you with professional updated photo and/or video every month or on a schedule that fits your company needs. The imagery can be headshots of your new employees, seasonal photos of your new products, monthly video productions of your newest hoppin’ brew (no pun intended), or shots of your current seasonal restaurant menu.
We’ve seen a trend of stock imagery being used in companies – but can stock really set your company apart from your competition? Does it help you uniquely brand yourself and tell your company story – does stock imagery stop your audience scroll? If you’re a realtor, you could have professional photography of your new listings – If you work in fashion, photo subscription can help you show your seasonal clothing line – If you’re a vlogger imagine having your video channel production complete! Even if you’re a solo entrepreneur routinely updated brand imagery can help your social media and blogs professionally stand above the rest. Relevance is so important in the world of media and marketing, and imagery content subscriptions can help you stay relevant and on top of your brand.
L’Co. offers photography and videography content subscriptions on a schedule that fits your content needs – imagine the possibilities! We’re excited to share recent imagery from a shoot with Midcoast Catering and the oh so famous, The Rambler food truck. Pretty appetizing photos of amazing food to die for… if we don’t say so ourselves!
