We’re excited to announce an official rebrand and name change from L’Co. Creative to the Duluth Studio Company!
This has been a long time coming and you’re probably questioning why. Well it all started almost six months ago when we decided to launch an artisan marketplace – a retail storefront! When we found the perfect location in Lakeside-Lester Park business district of Duluth, we planned for the new location to be home to both the marketplace, our studio and office. As we planned and brainstormed the branding, it became clear that it would be incredibly confusing to advertise three companies out of one location (we also own LaCoursiere & Co) and so we decided to create a overarching brand for the company which would umbrella all three businesses without confusion.
The Duluth Studio Company is intended to be our primary umbrella company, still a creative collective creating engaging content to brands through authentic storytelling – providing captivating imagery, compelling video production and savvy design services. The Duluth Studio Market (coming mid-summer!), will co-exist with the studio and will provide a creative shopping experience for the Duluth community and world-travelers alike. The market will be full of authentic gifts, lifestyle products, home goods and of course, ample amounts of art from both local and fair trade sourced international artists. We can’t wait to share more!
Finally, when we reach phase three of the rebrand, we will be transitioning LaCoursiere & Co. to a new brand under the Duluth Studio Company as well (we’re a ways of there though!). So again, lots to stay tuned for.
In planning the branding for this new end/continuation goal, we certainly were not planning for Covid to be in the midst of all this. But it is what it is, and the silver lining is that we’ve had the extra time to complete the rebrand sooner than anticipated. Funny enough, the logo-mark resembles mostly Lake Superior, but also the rise and change of the seasons here in the Midwest. The Summer sun, the Fall moon, the way each season reflects on the many lakes surrounding us… the whole change in landscape inspires us to create a world we dream of.
Let’s give a massive clap to our own Sarah for all she’s created over many, many months of brainstorming and sketching away. Sarah, you truly are talented! We thank you!
So with that, we look forward to our new change in landscape. New endeavors and old but yet very new dreams. Cheers friends, we hope to see you when our new Duluth Studio doors open!
